Always do your research and don't hire a small business consultant before reading this. 1. Ascertain Your priorities What do you want your consultant to focus on? Any business has three areas: impact, profit and team. For most of small businesses, the main goal is to maximize the profit. So, you should look for a consultant with a lot of experience in this area. The professional should be able to give suggestions so that you can earn as much profit as possible from your business. 2. Generalists or specialists Do you need a generalist or a specialist? Usually, small business owners go with a generalist since they don't know which business strategy they should apply.
Some specialists that you can consider include content marketers, branding experts, digital advertisers, public relations experts and sales experts, just to name a few